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                       Page 4 of 4 from The End of Privacy
                        Adam L. Penenberg, Forbes Magazine, 11.29.99

                        Bell Atlantic, my local phone company, told me a similar tale, only it was a Mrs.
                        Penenberg who called in on behalf of her husband. I recently attended a
                        conference in Las Vegas but don't remember having tied the knot.

                        For the most part Cohn's methods fly below the radar of the law. "There is no
                        general law that protects consumers' privacy in the U.S.," says David Banisar, a
                        Washington lawyer who helped found the Electronic Privacy Information Center
                        (www.epic.org). In Europe companies classified as "data controllers" can't hand
                        out your personal details without your permission, but the U.S. has as little
                        protection as China, he contends.

                        The "credit header"--name, address, birth date, Social Security--used to be kept
                        confidential under the Fair Credit Reporting Act. But in 1989 the Federal Trade
                        Commission exempted it from such protection, bowing to the credit bureaus, bail
                        bondsmen and private eyes.

                        Some piecemeal protections are in place: a 1984 act protecting cable TV bills; the
                        1988 Video Privacy Protection Act, passed after a newspaper published the video
                        rental records of Supreme Court nominee Robert Bork. "It's crazy, but your movie
                        rental history is more protected under the law than your credit history is," says
                        Wade, the author.

                        Colorado is one of the few states that prohibit "pretext calling" by someone
                        pretending to be someone else. In July James Rapp, 39, and wife Regana, 29, who
                        ran info-broker Touch Tone Information out of a strip mall in Aurora, Colo., were
                        charged with impersonating the Ramseys--of the JonBenet child murder case--to
                        get hold of banking records that might be related to the case.

                        Congress may get into the act with bills to outlaw pretext calling. But lawyer
                        Banisar says more than 100 privacy bills filed in the past two years have gone
                        nowhere. He blames "an unholy alliance between marketers and government
                        agencies that want access" to their data.

                        Indeed, government agencies are some of the worst offenders in selling your data.
                        In many states the Department of Motor Vehicles was a major peddler of personal
                        data until Congress passed the Driver's Privacy Protection Act of 1994, pushing
                        states to enact laws that let drivers block distribution of their names and
                        addresses. Some states, such as Georgia, take it seriously, but South Carolina has
                        challenged it all the way up to the U.S. Supreme Court. Oral arguments are
                        scheduled for this month.

                        As originally conceived, Social Security numbers weren't to be used for
                        identification purposes. But nowadays you are compelled by law to give an
                        accurate number to a bank or other institution that pays you interest or dividends;
                        thank you, Internal Revenue Service. The bank, in turn, just might trade that number
                        away to a credit bureau--even if you aren't applying for credit. That's how snoops
                        can tap so many databases.

                        Here's a theoretical way to stop this linking process without compromising the IRS'
                        ability to track unreported income: Suppose that, instead of issuing you a single
                        9-digit number, the IRS gave you a dozen 11-digit numbers and let you report
                        income under any of them. You could release one to your employer, another to your
                        broker, a third to your health insurer, a fourth to the firms that need to know your
                        credit history. It would be hard for a sleuth to know that William H. Smith
                        001-24-7829-33 was the same as 350-68-4561-49. Your digital personas would
                        converge at only one point in cyberspace, inside the extremely well guarded
                        computers of the IRS.

                        But for now, you have to fend for yourself by being picky about which firms you do
                        business with and how much you tell them. If you are opening a bank account with
                        no credit attached to it, ask the bank to withhold your Social Security number from
                        credit bureaus. Make sure your broker gives you, as Merrill Lynch does, the option
                        of restricting telephone access to your account, and use it. If a business without a
                        legitimate need for the Social Security number asks for it, leave the space blank--or
                        fill it with an incorrect number. (Hint: To make it look legitimate, use an even number
                        between 10 and 90 for the middle two digits.)
                        
                        Daniel Cohn makes no apologies for how he earns a living. He sees himself as a
                        data-robbing Robin Hood. "The problem isn't the amount of information available, it's
                        the fact that until recently only the wealthy could afford it. That's where we come
                        in."

                        In the meantime, until a better solution emerges, I'm starting over: I will change all of
                        my bank, utility and credit-card account numbers and apply for new unlisted phone
                        numbers. That should keep the info-brokers at bay for a while--at least for the next
                        week or two.   END.

 
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