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Page 4 of 4 from The End of Privacy
Adam L. Penenberg, Forbes Magazine, 11.29.99
Bell Atlantic, my local phone company, told me a similar tale, only it was a Mrs.
Penenberg who called in on behalf of her husband. I recently attended a
conference in Las Vegas but don't remember having tied the knot.
For the most part Cohn's methods fly below the radar of the law. "There is no
general law that protects consumers' privacy in the U.S.," says David Banisar, a
Washington lawyer who helped found the Electronic Privacy Information Center
(www.epic.org). In Europe companies classified as "data controllers" can't hand
out your personal details without your permission, but the U.S. has as little
protection as China, he contends.
The "credit header"--name, address, birth date, Social Security--used to be kept
confidential under the Fair Credit Reporting Act. But in 1989 the Federal Trade
Commission exempted it from such protection, bowing to the credit bureaus, bail
bondsmen and private eyes.
Some piecemeal protections are in place: a 1984 act protecting cable TV bills; the
1988 Video Privacy Protection Act, passed after a newspaper published the video
rental records of Supreme Court nominee Robert Bork. "It's crazy, but your movie
rental history is more protected under the law than your credit history is," says
Wade, the author.
Colorado is one of the few states that prohibit "pretext calling" by someone
pretending to be someone else. In July James Rapp, 39, and wife Regana, 29, who
ran info-broker Touch Tone Information out of a strip mall in Aurora, Colo., were
charged with impersonating the Ramseys--of the JonBenet child murder case--to
get hold of banking records that might be related to the case.
Congress may get into the act with bills to outlaw pretext calling. But lawyer
Banisar says more than 100 privacy bills filed in the past two years have gone
nowhere. He blames "an unholy alliance between marketers and government
agencies that want access" to their data.
Indeed, government agencies are some of the worst offenders in selling your data.
In many states the Department of Motor Vehicles was a major peddler of personal
data until Congress passed the Driver's Privacy Protection Act of 1994, pushing
states to enact laws that let drivers block distribution of their names and
addresses. Some states, such as Georgia, take it seriously, but South Carolina has
challenged it all the way up to the U.S. Supreme Court. Oral arguments are
scheduled for this month.
As originally conceived, Social Security numbers weren't to be used for
identification purposes. But nowadays you are compelled by law to give an
accurate number to a bank or other institution that pays you interest or dividends;
thank you, Internal Revenue Service. The bank, in turn, just might trade that number
away to a credit bureau--even if you aren't applying for credit. That's how snoops
can tap so many databases.
Here's a theoretical way to stop this linking process without compromising the IRS'
ability to track unreported income: Suppose that, instead of issuing you a single
9-digit number, the IRS gave you a dozen 11-digit numbers and let you report
income under any of them. You could release one to your employer, another to your
broker, a third to your health insurer, a fourth to the firms that need to know your
credit history. It would be hard for a sleuth to know that William H. Smith
001-24-7829-33 was the same as 350-68-4561-49. Your digital personas would
converge at only one point in cyberspace, inside the extremely well guarded
computers of the IRS.
But for now, you have to fend for yourself by being picky about which firms you do
business with and how much you tell them. If you are opening a bank account with
no credit attached to it, ask the bank to withhold your Social Security number from
credit bureaus. Make sure your broker gives you, as Merrill Lynch does, the option
of restricting telephone access to your account, and use it. If a business without a
legitimate need for the Social Security number asks for it, leave the space blank--or
fill it with an incorrect number. (Hint: To make it look legitimate, use an even number
between 10 and 90 for the middle two digits.)
Daniel Cohn makes no apologies for how he earns a living. He sees himself as a
data-robbing Robin Hood. "The problem isn't the amount of information available, it's
the fact that until recently only the wealthy could afford it. That's where we come
in."
In the meantime, until a better solution emerges, I'm starting over: I will change all of
my bank, utility and credit-card account numbers and apply for new unlisted phone
numbers. That should keep the info-brokers at bay for a while--at least for the next
week or two. END.
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